microsoft is rebuilding its edge browser on chrome

bringing it to the Mac, Windows 7 and Windows 8

Better battery life, performance, and security
Enjoy extended battery life when browsing unplugged and get to what you are looking for quickly. Microsoft Edge is the safe browser designed for Windows 10.
37% faster than Chrome
24% more battery life than Chrome

web ad giant google to block ad-blockers in chrome. for safety, apparently

appears when you try to install a rival web browser. “You already have Microsoft Edge – the safer, faster browser for Windows 10” says a prompt that appears when you run the Chrome or Firefox installers on the latest Windows 10 October 2018 Update.